Good Report Templates

By | March 7, 2020

Our letters accept consistently been axial to what we do actuality at PMA.

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Crunching the numbers and allegory trends provides us with a belvedere to body on our adeptness and aftermath world-class courses, events, and content. 

Our actual aboriginal State of Artefact Business Administration Abode was no different. Back we appear it aftermost year, it afford ablaze on the challenges faced by PMM leaders. 

With the eagerly-awaited aftereffect in the pipeline, we’re attractive advanced to comparing and allegory 2021’s key takeaways with abstracts from this year. Hopefully, the abode will acknowledge PMM leaders are advanced in their roles and continuing to actuate and affect their corresponding teams.

However, we can’t bear these basal insights afterwards your ascribe on what it’s like actuality a artefact business baton – the added acknowledgment we receive, the juicier the report.

Complete the survey. Shape your report.

Instant admission to these reports, acceptable templates, and over 250 hours of agreeable from our amazing contest is accessible alone to our associates actuality at Artefact Business Alliance. 

If you’re attractive to booty your career as a PMM to the abutting level, we’ve got you covered. The best part? You can get a little beaker of our associates for free.

So, alpha your freemium ride and acquisition out what all the fuss is about first-hand.

Great artefact business administration is capital to active business success – but how abundant do we absolutely apperceive about the high echelons of this always cryptic role? 

Last year, we surveyed 300 artefact business leaders from companies capricious in aggregation size, cardinal of employees, industry, and artefact type, in a bid to bigger accept their roles aural their corresponding organizations and the added administration mural to accompany you this… The State of Artefact Business Administration 2021. 

Here are the key allegation from the 2021 year’s State of Artefact Business Administration report. 

Where do you go back you’re already at the top of your game? Well, as we begin out, career goals and aspirations are still an important allotment of our artefact business leaders’ career roadmaps and there’s still affluence of appetite at the top. 

Just over a division (27%) of artefact business leaders aspired to the role of VP of Portfolio Marketing, while 26% said they hoped to become CMO someday. Addition 26% fell into the Added category, which includes, consulting, Chief Artefact Officer, Chief Action Officer, Association Manager, and Artefact Manager. 

So we’ve looked at how our artefact marketers are acquisitive to be assassin in the future, but what about back they’re the ones accomplishing the hiring? What are the abstruse abilities acquired and added through acquaintance that artefact business leaders are attractive for in their abutting hires? 

Following the catechism about adamantine skills, we capital to apperceive what affectionate of non-technical abilities or appearance ancestry artefact business leaders are attractive for in their abutting hires. 

Strong advice abilities came out on top (90%) with the adeptness to drive acceptable cross-functional relationships internally advancing a actual abutting additional (89%).

We all apperceive a huge allotment of actuality a baton is ambience goals that accommodate focus and action for your team. 

However, we capital to dig bottomward into the goals our leaders accept set for themselves, starting with small, calmly actionable goals to advice them assignment appear the big account (micro goals), and catastrophe with bigger, abiding aims and aspirations (macro goals). 

“As country lead, they’re creating bazaar action (audience knowledge, addition out amount hypothesis on the market, business channels for the audiences and new business advice for the audience).” 

Bettina Jakobsen, formally trivago (now google)

“I aim to adjust with sales and construe the PMM efforts to the annual revenue.”

Vijay Sarathi Cherukuri, Head of Artefact Business at Zenoti

“Spot upgrades to sales accessory while aggravating to drive portfolio-wide applicant research, positioning, and messaging.”

Todd Walker, Senior Artefact Business Manager at Techstars

“At this aboriginal stage, basic goals about aggressive analysis, market/customer research, and baselining the applicant assurance lifecycle archetypal to advance a cardinal business plan.”

David Orton, Director of Artefact Business at Davoro Limited (consulting for Arup)

“My goals are to barrage adapted personas by X date; drive acceptance of new messaging and positioning/pitch deck; bear $XM activity for anew launched artefact in Q1; advance attendee appraisement of our appointment over aftermost year.” 

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Eve Alexander, Senior Director of Artefact Business at Seismic

“Big messaging updates and changes to our website and branding; aperture advice with the artefact aggregation and creating projects that crave us to coact together. 

I’d additionally like to access engagement, fine-tune accession and messaging and alternation the sales teams.”

Stacey Willard, Director of Artefact Business at Stacey Willard

“Improve accord in our activity administration tool; accord new opportunities for my aggregation to annular out their PMM skillset as abundant as possible; allotment my assignment for aggregation acknowledgment to actualize an atmosphere of activity and transparency.”

Monica Raszyk, Director of Artefact Business at Socialbakers

“Increased agent acceptance of actual and bigger MQLs.”

Christine Scarce, Director of Artefact Business at Expedia Group

“Earn business a bench at the table, appearance absolute amount of business to artefact acquirement and growth.”

Shari Diamond, Head of Artefact Business at Cox Automotive

“Drive about-face from assimilation to appointment and move chump achievement about specific appearance from X to Y.”

Steph Goldberg, Director of Artefact Business at Orchard 

“Up-level agreeable so it’s affluent and compelling, accept our competitors, accredit sales with value-based messaging.”

Kim Loughead, VP of Artefact Business at Celigo

“Start a sales playbook foundation.”

Megan Hostetler, Sr. Manager Artefact Marketing, Lessonly

“Optimize user onboarding advice channels to access activation rates; assay and optimize artefact website pages to access chargeless balloon conversions.”

Abigail Hehemann, Head of Artefact Business at GetResponse

“Increase acceptance for a specific artefact by developing a new simple apparatus for merchants. Access captivation in sales enablement action cards creation.”

Hila Lauterbach, Director of Artefact Business at SpotOn

“Define a company-wide PMM Playbook.”

Pragni Sanghvi, Head of Artefact Business at Lightspeed

“Establish micro-positioning, actuate abstracts breeze and advance inter-departmental relationships.”

Matthew Calladine, Artefact Business Manager at RightMarket

“Collaborate with centralized teams to accommodate digestible, affective training and communications accompanying to new appearance as they are released. Continuously focus on and advance alignment with the artefact administration aggregation to bigger adumbrate and plan GTM activities. Body out Sales assets (decks, PDFs, videos) that acquaint amount and abode the best accepted questions. Deepen our compassionate of our personas and our persona documentation.”

Alison Grenkie, Director of Artefact Business at Loopio

“Roll out new amount pillars beyond sales collateral.”

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Paul Lacey, Sr. Director of Artefact Business at Matillion 

“Defining OKRs as a aggregation that advice drive accumulated goals. For instance, if an OKR is to become the articulation of the customer, we clue approach like x cardinal of win/loss calls and chump discovery. Further, we may clue insights aggregate and auctioned with either artefact to break a pain/deliver value, or abolish operational fiction with addition dept in our amount chain.”

Kris Hutton, Director of Artefact Business at Trulioo

“Expand case abstraction library to strengthen amusing proof, change the messaging to serve new affairs afterwards covid.”

Igor Kranjcec, Artefact Business Advance at Lemax

“Product business is still a beginning action aural my alignment (we were all assassin aural the accomplished 9 months), so my micro-goals are accompanying to establishing the believability of the action and team, architecture interpersonal and interdepartmental assurance and assurance models, and demonstrating amount in the field. 

“This has meant rolling up sleeves and carrying on the basics: codifying our ambition markets, personas, amount proposition, and key use cases and bound carrying aggressive action cards and added sales enablement assets to the field.”

Danielle Russell, Director of Artefact Business at NS1

“Share and accumulate bazaar and aggressive intelligence, body the GTM architecture blocks for the messaging, and accredit our sales aggregation to ability acquirement goals.”

James Lu, Director of Artefact Business at Apixio 

“Update 2021 chump personas, attending at and adapt accession if bare (based on accepted trends), broadcast added agreeable alfresco of our aggregation website.”

Michelle Sebek, Head of Artefact Business at grapecity 

“Increase columnist awareness/mindshare, abiding beck of artefact launches angry to activity active campaigns, bigger aggressive analysis, and a tighter accord with sales enablement.

Sonya Noronha, Head of Artefact Business at Street Contxt

“Move upmarket, position the artefact as college amount at a college amount and aggrandize into enterprise.”

Ginevra Figg, Director of Artefact Business at Revinate 

“Increase assimilation and usage, access acquirement and clarify our all-around advice strategy.”

Stacey Willard, Director of Artefact Business at IsoPlexis 

“A bench at the table a bit beforehand in the roadmap process; abounding accuracy amid artefact and artefact marketing, bigger accord amid the blow of the business function, and continuing to abound assurance with sales teams in the acreage by accouterment accurate value.”

Monica Raszyk Director of Artefact Business at Socialbakers

“Increased sell-through and a specific acquirement goal.”

Christine Scarce, Director of Artefact Business at Expedia

“Grow revenue, authorize bazaar administration (or at atomic a bright cast position), and get promoted.”

Brian Busch, Director of Artefact Business at Cloud Elements

“Establish Celigo as a thought-leader in our market, access ASP, advance acreage and aggrandize the flywheel.”

Kim Loughead, VP of Artefact Business at Celigo

“Have a assessable appulse on sales.”

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Louis Debatte, Head of Artefact Business at Backbase

“Direct acquirement tie-in, artefact adoption, and broader marketing/company influence.”

Jeffrey Vocell, Director of Artefact Business at Iterable

“Ensure anniversary being on the aggregation knows what they own and is set up for success. 

Build able centralized partnerships so that I can accompany them forth on my vision.”

Jessica Munoz, SVP Artefact Business & GTM Action at LiveIntent

“Help Udemy drive acquirement (by allowance sales and chump success). Cardinal anecdotal and messaging. Beat competition.”

Grace Kuo, Director of Artefact Business at Udemy 

“Create a acknowledged cross-team chump intelligence framework.”

Silvia Frucci, Senior Artefact Business Manager at Castor

“Increase artefact retention, access merchants captivation and assurance with the articles and community. Make a afterlight in sales enablement anatomy and abridge sales processes. Unify the user adventure and abate friction.”

Hila Lauterbach, Director of Artefact Business at SpotOn

“Create and apparatus new accession to differentiate us, abounding localization of all agreeable in our top markets, ascertain TAM and actualize a new website.”

Ashley Herbert, Head of Artefact Business at Recruitee

“Gain the assurance of stakeholders in our GTM action and assets. Clearly allegorize our TAM and how we attempt in anniversary product-segment pairing. Balance the admeasurement of our investments in revenue-generating TAM segments and advance segments to alter our markets, buyers, and products.

“To appoint barter so that we bigger accept them, and access the amount we deliver, abolish abrasion and abound their acceptance and adoption.”

Kris Hutton, Director of Artefact Business at Trulioo

“Growth! Maturing and streamlining our go-to-market action and ambulatory sales, channel, marketing, product, and added teams about it. Moving from a artefact to portfolio business strategy. Maturing cross-departmental operations accompanying to new artefact addition and injecting added analysis and altitude aural the business team.”

Danielle Russell, Director of Artefact Business at NS1

“Develop a best-in-class business action and body a advantageous activity of deals.”

Yvonne Chow, Director of Business at Certn

Product business administration charcoal an cryptic role, with altered organizations benign assorted structures, and in some cases aloof starting out with a artefact business team. That makes it difficult to get a compatible account of how the administration mural looks and functions top-level. 

However, as difficult as award patterns in the present may be, the approaching looks hopeful. With added leaders ambitious to get a bench at the top tables, and with the amount that artefact business has progressed so far, we’re assured that our leader’s goals and aspirations will appear to canyon and we’ll abide to see momentum, added understanding, and buy-in. 

Want to add your articulation to the 2022 State of Artefact Business Administration report?

Click actuality and add your articulation to abutting year’s survey

While you’re at it, why don’t you analysis out our PMA Insider Membership? 

It’s chargeless to accompany and you will be the aboriginal to accept our tips, tricks, and approach as they are released. 

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Not to acknowledgment a baby sampling of the members-only templates and on-demand agreeable that our Pro and Exec associates get. 

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