Web-to-print developer Infigo Software has rebranded the business and accompanying appear a “seven-figure” R&D absorb on its now eponymous belvedere as it invests for the abutting beachcomber of W2P advance afterwards admiration 60% of book will be bought online.
The business, which has rebranded to artlessly Infigo, has launched a new logo, new website and revamped the company’s hypothesis at what Infigo CEO Douglas Gibson believes is a angled point for W2P, which he predicts will be amenable for transacting 50-60% of book acquirement aural the abutting bristles years.
“People anticipate of W2P as actuality for business cards and templates, but we’re accepting complex with being that is so abundant bigger now, because why wouldn’t you appetite to accommodate an interface with your chump that enables you to do business with them added profitably?”
As allotment of the rebranding exercise, which complex a brace of agencies, and afterward abundant chump research, the developer has alone the Catfish name from its W2P platform, which will artlessly be branded Infigo from today (18 August).
“Ultimately anybody knew and admired ‘Infigo’ but cipher admired Catfish, the name, not the product,” quipped Gibson.
Key to the alternation of announcements is a bulk of technology developments to its flagship product, which Gibson said complex an advance of “well over seven abstracts in the accomplished 12-18 months”.
“We’ve actually capital to double-down with this advance in engineering to accompany out some new modules, we absolutely accept been blame adamantine [through the pandemic],” he said.
He added that the focus had been advancement and architecture the complication of the belvedere in the backend, but ensuring artlessness in the advanced end so that users could get added out of it.
“That’s why bodies appear to us, because accept the best adult tools, but we try to accomplish them easier and easier to use.”
The aboriginal new bore to go alive is Infigo Insights, a new advertisement apparatus powered by the opensource Metabase platform. It enables users to calmly actualize custom dashboards and reports.
“Insights was built-in out of creating a apparatus to accredit bodies to get abstracts out of the arrangement actual easily,” said Gibson.
The majority of action barter use Infigo’s API to accumulate all the advice they need, but Gibson said abate organisations capital the aforementioned “out of the box functionality” to actualize their own letters and integrations.
The additional new aspect is Infigo Invent, an InDesign plugin “on steroids” that enables users carve the time it takes to actualize templates by up to 80%. It allows users to actualize a arrangement in InDesign and again acceptation it into their Infigo storefront, admitting currently users accept to actualize every arrangement from blemish in their browser.
“Invent will accredit users to actualize their absolute arrangement ecosystem application InDesign,” said Gibson.
Other elements accommodate a new accumulation of accoutrement alleged CMS Plus.
Infigo Insights is currently activity live, while Invent will cycle out in the advancing months with added new, added bearding appearance and modules advancing on beck in the abreast future.
Gibson said that the accomplished 18 months had been a active time for the business, decidedly in the US, area it has anchored a cogent cardinal of new business wins as the communicable accelerated the acceptance of W2P.
He said that the advance had appear from the “believers” who are able-bodied abreast in the allowances of W2P and accept added new storefronts for customers, and “dabblers” that already use the belvedere but conceivably not to its abounding capabilities, and accept acclimated the lockdown blow to drift audience to storefronts and to apparatus new ideas.
“And again we accept had the new wave, which is bodies application added systems or bodies that accept aloof never looked at it actively and accept anticipation ‘I absolutely charge to move on with this’,” he explained.
Infigo employs about 25 at its UK headquarters, a 15-strong engineering and development aggregation in Moldova, and about bristles abutment and able casework agents in the US. It currently works with accepting on for 200 organisations and bags of users, with UK audience including Precision Proco Accumulation and Paragon.
“Stability, team, cashflow and everything-wise we are apparently the arch we’ve anytime been… so we’re a absolutely able position for advance and feel we accept all our ducks in row and are in the position to abound and advance to that abutting phase,” said Gibson.
The business currently has sales of about £3m, which he said he capital to abound to £5m in the abutting two years.
Next ages Infigo additionally affairs to bless its delayed 10-year anniversary, which it accomplished aftermost April – but paused celebrations because of the pandemic.
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